BDes (Hons) Interaction Design

Major Project


This module focuses on equipping students with a combination of skills, centred on the design and build of a sustained piece of coursework, which enables them to showcase what they have learned throughout the entirety of the course. The aim of the module is to highlight the depth and breadth of knowledge students have acquired whilst on the course.

The module offers students support and feedback towards the development of a sustained body of work, which comes together in the form of a Major Project, designed to showcase the student’s abilities.

The module allows students to identify and focus on a topic that interests them, enabling them to demonstrate what they have learned throughout the course. Within the project the student is expected to integrate and apply their learning from other modules on the course through the completion of a high level piece of work.

Through the creation of a substantial piece of work students demonstrate an understanding of both the project management and quality assurance skills needed to work within industry, assisting them in the process of securing employment.


The essential aims of this module are:

  • To give the student an opportunity to carry out a significant body of workthat integrates the various topics covered on the course.
  • To develop students’ project management, and time and resource management skills.
  • To equip students with an understanding of the importance of quality assurance throughout a project’s different phases.
  • To develop the students’ ability to work independently and advance their critical assessment abilities.
  • To equip students with the skills required to present their work and engage in critical discussion.


Students are supported through a weekly lecture programme that is designed to broaden their knowledge and understanding. Lecture and seminar content are centred on developing students’ understanding of the project development and marketing process, with a focus on learning from international models of excellence.

Indicative lecture content includes:

  • Strategic Marketing
  • Idea Viruses and Purple Cows
  • Storytelling and Social Media
  • Hollywood Launch
  • Developing Successful Press Campaigns
  • The Art of the Press Release
  • Dealing With the Media

Reading List


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Module details

  • Code: IXD503
  • Year: 4
  • Semester: 2
  • Credits: 40
  • Delivery: Lectures, Seminars, Workshops and Self-Directed Study
  • Co-requisites: Design Presentation and Reporting
  • GitHub Repo